Gardaland - website redesign

Analysis of the current website and redesign proposal.

PROJECT TYPOLOGY

University project,

Politecnico di Milano,

Group project

BRIEF CUSTOMER

University course:

Ergonomics applied to

the design of usable

web pages and apps

PROJECT DURATION

Sep. 2023 - Jan. 2024

SERVICE AND OFFER

Redesign

Design System

Wireframing

PROBLEM

The current Gardaland website suffers from a cluttered layout, inconsistent navigation, and a lack of clear focus on key offerings. Users struggle with chaotic information presentation and repetitive content.

SOLUTION

After a detailed site analysis based on Nielsen heuristics, we proposed a streamlined redesign that emphasises intuitive navigation, reduces menu clutter and presents a cohesive layout. This approach will improve the user experience by making key information more accessible and engaging.

VALUE DELIVERED

The redesigned website will provide a cleaner, more organized interface, improving user satisfaction and efficiency. Visitors will find information quickly and easily, leading to increased engagement and conversion rates.

WEBSITE GEERAL INFO /Source: https://www.similarweb.com/website/gardaland.it/#traffic

WEBSITE ANALYSIS

Homepage

We conducted an analysis of the website, focusing primarily on the homepage, using Nielsen's heuristics.

Website main offer

We then identified the site's key offerings, prioritizing what was most important and what was less significant.

BENCHMARK: CASE STUDIES

UX RESEARCH

Personas & Empathy Map

We conducted an analysis of four personas on the usability of the Gardaland website, along with their corresponding empathy maps.

TASK MATRIX

Website evaluation: comparison

After evaluating the websites based on Nielsen's heuristics according to the main tasks performed by each persona, and considering the pages visited and clicks required to complete the actions, we conducted a final overall assessment. Disneyland stands out for design and navigation, Caneva World for searchability, Mirabilandia balances well, and Gardaland needs significant improvements in several areas.