Sarva Juices

An impactful and meaningful brand identity for a juice worth savoring.

PROJECT TYPOLOGY

University project,

LAB University,

Erasmus Experience

Individual project

BRIEF CUSTOMER

Sarva Ltd

PROJECT DURATION

Jan. 2022 - Mar.2022

SERVICE AND OFFER

Visual Identity

Brand Identity

Product Design

PROBLEM

Creating an efficient brand identity for a Finnish juice company involves overcoming the challenges of standing out in a crowded market, resonating with local and international audiences, and maintaining a cohesive and visually appealing presence that reflects the natural quality of the products.

SOLUTION

The project offers a comprehensive brand identity solution designed to elevate the brand's presence and resonance with its audience. This includes the creation of a new logo and a refreshed brand meaning, both crafted to reflect and uphold the core values of sustainability, responsibility, friendliness, warmth, professionalism, simplicity, and clarity.

VALUE DELIVERED

By embracing a new logo and redefined brand essence, the project delivers significant value through a cohesive and impactful identity.

LOGO CREATION

BRAND VALUES

01

Sustainability and responsability

02

Friendly, warm

03

Personal, professional

04

Simple, easy to understand

For the love of a better life

For the love of a better life

Superior quality juices. One pattern, three different personalities.

Superior quality juices. One pattern, three different personalities.

VISUAL IDENTITY