Twine
A service designed to streamline the food supply chain in the city of Milan.
PROJECT TYPOLOGY
University project,
Politecnico di Milano,
Group project
BRIEF CUSTOMER
PROJECT DURATION
Sep. 2023 - Jan. 2024
SERVICE AND OFFER
Service Design
User Research
UX/UI Design
PROBLEM
Every day in Milan, thousands of retailers visit the wholesale market to stock up on fresh food, leading to traffic congestion, pollution, last-mile delivery issues, and overcrowding at wholesale markets.
SOLUTION
The solution is Twine, a service designed to streamline the supply chain through our intermediary Points of Distribution (PODs) and a new digital marketplace. This approach creates a more efficient network among local producers, wholesalers, and business owners, optimizing the ordering and distribution process.
VALUE DELIVERED
Twine values include shortening the chain by streamlining the supply process, fostering sustainability through environmentally friendly practices, trasparency in communication and operations, and optimization by leveraging technology for enhanced efficiency. These principles guide us in creating a more efficient, sustainable, and transparent food supply network.
THE PROBLEM
WORK PROCESS
USER RESEARCH, INTERVIEWS & CO-DESIGN SESSIONS
FINAL SERVICE: INTRODUCTION VIDEO
MISSION
SERVICE SYSTEM
SIMPLIFYING LOGISTIC
A B2B SOLUTION TO REDUCE, STREAMLINE AND OPTIMIZE FOOD SUPPLY PROCESS
KEY MOMENTS
MAIN TOUCHPOINTS
VIABILITY
BRANDING
